Client Results Portfolio

Sarasota Convention & Visitors Bureau
Summer 2009 Publicity Campaign

Family Times Magazine - Destinations CKG Independent Public Relations Consulting, LLC was hired to execute a publicity campaign for Sarasota & Her Islands from May 1 through Sept. 30, 2009. The campaign focused on four key events, targeted media in the state of Florida and included a series of desk-side media visits, news releases and aggressive story pitching. Target markets were Jacksonville, Orlando, Tampa/St. Petersburg, West Palm Beach, Miami, Ft. Myers, Naples, Ocala and Gainesville. Target media included dailies, monthlies, weeklies, TV, Radio and internet. The Ringling International Arts Festival was among the four key events included in the campaign.

Victorian Boutique
Fall Show 2009 and Spring Show 2010 Event Campaign

CKG Independent Public Relations Consulting, LLC partnered with Telford, Pennsylvania’s Victorian Boutique to promote the family-owned shopping event during its Fall 2009 and Spring 2010 shows. The campaign focused on building audiences in the Philadelphia area using the press and web-based media. CKG Indie PR also launched Victorian Boutique’s first website and built a fan base on Facebook. The resulting local coverage attracted new shoppers and vendors ultimately returning positive profits and growth for the 23-year-old company.

The John and Mable Ringling Museum of Art

A Museum Once Forgotten Before serving at the helm of CKG Independent Public Relations Consulting, LLC, Kruger-Gruendyke served as Director of Marketing and Communications for The John and Mable Ringling Museum of Art, Sarasota. In this role she led several successful campaigns for the institution including the Master Plan Completion public relations and marketing initiative in 2007. The Master Plan Completion was the culmination of building four new buildings, reestablishing a performing arts theater on the grounds, renovating the existing buildings of the Estate, improving the grounds and gardens and raising a $50 million endowment in less than five years. With minimal budget and no assistance from outside consultants or agencies, Kruger-Gruendyke successfully landed major international, national, regional and local press and broadcast publicity surrounding the Master Plan Completion. Major art publications including Apollo Magazine and Museum News were among those successes. In addition to media relations, advertising, community relations and marketing, Kruger-Gruendyke led the initiative to produce a 75-page book documenting the Ringling Museum’s transformation. That book served as a valuable publicity and fundraising tool. The campaign was recognized by regional public broadcast media network WEDU with the 2008 Be More Award.