A 2007 GAP survey pertaining to public relations agencies found that more than half of its respondents outsourced to agencies for public relations support. All sited the additional arms and legs as a primary reason for doing so, closely followed by the need for the expertise an agency can provide. These findings are not surprising. So many public relations professionals — especially those working on an in-house PR team — are consistently overwhelmed with the amount of time and resources (or lack there of) and hard work it takes to maintain professional public relations for a company or organization. While additional arms and legs are essential, expanding an in-house staff is often not a reality. Independent contractors offer the muscle that is needed without the expense of an additional salary and benefits package. Hiring muscle with experience and expertise adds even more power behind punch by ensuring tasks are completed on time and that only best practices are implemented.
For all those under-staffed and overwhelmed PR teams out there, we are here to help! Put the power back into your punch and contact CKG Indie PR.
